....कर्म की बाती,ज्ञान का घृत हो,प्रीति के दीप जलाओ...
The negative aspects of
positive things
We have been the country who have
learnt..not to see bad, not to listen bad, not to do bad . The doing is
all well but why one must not see & listen bad…without which he is not
able to think and do right things,
since there may be negative sides of so called & known positive things if
not analysed with both aspects .
The CEO of Coca cola India
with two of his coworkers did a
remarkable thing to develop ‘ eko
cool boxes’ to provide cold-fizzy cocacola in rural area of india . These
boxes have been distributed in villages
free of cost. The ekoolboxes work like
refrigerators to cool cocacola bottals without electricity as the are
cooled by using solar energy. Moreover charging of mobiles, igniting lanterns
for light in night etc can also be done using these boxes.
This has enhanced the sale of their product in rural India as
the have succeeded to let the cocacola enter in remote villages of India
, for which these employees would have been ‘CELIBS’ in their company and must
have been promoted with post & perks.
To public & general point of
view this seems to be a great advancement
to ease the life that people of villages too will be able to enjoy
the fizzing of cocacola as seen in ads by Hero & Heroins etc. to
quench his thirst in hot summer in India
.
So what is the
negative side of such a positive looking advancement ……????
1..Since the
sale of coca cola etc is hampered by Indian companies like Amool etc by
providing alternate drinks in form of cold-milk, lassi, matthaa etc in urban
areas of our country, so now coca cola wishes to spread his foot in
villages like this.
2...Our
own people ( the workers of multinationals)
are promoting Coca cola , a foreign product having no food value which dis-promote
& may replace the local cold drinks …Lassi, Maththa, shervat, Thandai,
& tarbooz, kharbooz etc effecting the local & our own deshi indian market in
villages too….just due to greed of their own personal benefits, defying
the national interest the long story
of economic interests of multinationals companies is well known to all but not
to big salaried multinational indian workars …”WHAT’s
better than money “.
SO WHAT can be done
We , our Govt. local bodies … our village shopkeepers should accept the developmental
instruments…and develop these ’eko cool
boxes’ like ..on their own but decline to use the same for coca cola but for
local cold drinks etc. if they want to save
their own local markets and Bazar and commodity.
